Juliana Franca Celestino is an experienced Marketing & Communications Strategist that is passionate about social impact and currently leading as Brand and Integrated Communications Manager at Women for Women International. Juliana’s career trajectory is a testament to her innovative spirit and unwavering commitment to fostering societal change. With a foundation in qualitative research and social trend analysis, she has developed forward-thinking strategies for renowned clients such as GM and Nike. Her expertise further extends to her role as a brand strategist, where she has crafted impactful narratives for global entities, including UNICEF, MasterCard, Nestlé, and Kimberly Clark, throughout Latin America. Her exceptional work has placed her on the Cannes Lions Shortlist and earned her prestigious accolades, such as the Gold Effie LATAM and Silver Effie Brazil. In a significant career pivot in 2020, Juliana embraced the nonprofit world, channeling her vast experience and insights into strategic communication plans aimed at effecting tangible social change. Her journey reflects a profound dedication to leveraging marketing and communication as powerful tools for good, positioning her as an influential leader in the social impact sector.