The essence of strategic brand management
December 30, 2019 1:55 pm Comments Off on The essence of strategic brand managementBrand management There are many definitions of the concept of “company brand,” all of them proceed from the fact that...
Author Archives for Anastasia
Monitoring and evaluation of the complex projects development
September 1, 2019 9:54 pm Comments Off on Monitoring and evaluation of the complex projects developmentToday we will talk about models of monitoring and evaluation of projects that cannot be fully measured only by numerical...
Scaling social projects and ideas
August 1, 2019 11:36 am Comments Off on Scaling social projects and ideasOf course, any organization thinks about growth. At first, the company thinks about the growth of its revenue, market share,...
Logic models of your project in theory of change
May 7, 2019 4:05 am Comments Off on Logic models of your project in theory of changeWhat are logical models in modern projects for? When entrepreneurs are planning a new business project with a product or...
Efficient fundraising for a non-commercial project
April 29, 2019 4:40 am Comments Off on Efficient fundraising for a non-commercial projectit is necessary to understand that project fundraising for NGOs is not a document, it is a complex process, and...
Minimum viable product in a grant application
March 1, 2019 8:06 pm Comments Off on Minimum viable product in a grant applicationHow often donors see huge sheets of estimates with high costs, millions of investments and long payback periods in applications...
Anthropological research in marketing
February 28, 2019 3:32 am Comments Off on Anthropological research in marketingNew methods of marketing research – anthropological researchToday’s global market is consumer-oriented like never before. The century of mass production...